Richmond Raceway and Larry’s Hard Lemonade announce a multiyear naming rights agreement for the Chaos Corner Party Deck in Turn 4. The new partnership will bring the colorful green and yellow of the Virginia-based brand to the popular Turn 4 Party Deck. The official name is now Chaos Corner Powered by Larry’s Hard Lemonade.
“The Party Deck in Turn 4 was a hit with fans during its debut season, so we look forward to making the race night party even better with Virginia-based Larry’s Hard Lemonade this year,” said Richmond President Dennis Bickmeier. “Larry’s Hard Lemonade is enjoyed by race fans across the Commonwealth and the surrounding region, so it is the perfect brand to lead the party in Chaos Corner.”
Chaos Corner Powered by Larry’s Hard Lemonade is an exclusive experience with tiered viewing, drink rail, and additional benefits to provide the lowest priced ticket at Richmond. Tickets are available exclusively for fans 21 years or older starting at $20 with incremental price increases leading up to race day.
A ticket is a fan’s pass to additional benefits in the party deck. Benefits include exclusive access for rollback concession prices offering between 25% and 50% off of regularly priced menu items, including Larry’s Hard Lemonade. No coolers or outside food and drinks are allowed in the Turn 4 Party Deck.
Larry’s Hard Lemonade will be available at all concessions including the DC Solar FanGrounds over race weekends at Richmond. Fans will also be able to purchase Larry’s Hard Lemonade at all Virginia Credit Union LIVE! concerts this season. To learn more about the 2019 concert season at Virginia Credit Union LIVE!, visit vaculive.com.
“All of us here at Larry’s are incredibly excited about the Chaos Corner opportunity and the relationship we now have with the wonderful team that run Richmond Raceway,” said Vic Reynolds, COO of Larry’s Hard Lemonade. “We can’t wait to enjoy the races and concerts with several thousand fans.”
Larry’s Hard Lemonade is also the primary sponsor for RSS Racing’s #39 for five NASCAR Xfinity Series (NXS) races in 2019. The colorful green and yellow will be on the race car for both races at Richmond and Daytona International Speedway, as well as the season finale at Homestead-Miami Speedway.
For more information on Chaos Corner Powered by Larry’s Hard Lemonade, visit richmondraceway.com/chaoscorner.
